In 2019, Anne Marie Feighery launched her innovative agri-food business, Feighery’s Farm Beetroot Juice, which produces beetroot juice using pesticide-free beetroot grown by her father and brothers on their family farm on Co. Offaly.

Anne Marie actually credits her father with sparking the idea for her business, as he had read that beetroot juice can contribute to reducing blood pressure. When Anne Marie tried to find some beetroot juice for her father, she spotted a gap in the market and knew she could fill it.

In just a few months Anne Marie had developed her idea into a fully operational business with a product on the shelves.

Read the full case study here

Anne Marie will feature as one of the women in the NRN’s upcoming Women in Agriculture Booklet, which includes case studies of innovative women in various sectors of Irish agriculture.

Find out more about Anne Marie and her business here:

Anne Marie